Across the whole account, the new structure delivered a substantial 50% increase in applications, with a 21% decrease in cost-per-application. Isolating the Generic ‘prospecting’ campaigns, applications are up by 72% (partly driven by a 22% increase in conversion rate) and the cost-per-application has fallen by 33%.
Furthermore, the Extended Text Ads have contributed to an incredible 111% increase in click-through rate. However, this is also because of improved targeting and relevance, largely as a result of the prior analysis of high/low performing areas in the previous structure.
Essentially, the results have had an extremely positive effect, which is directly aiding business growth and increasing market share for Liberis - and at a far more efficient cost.