The end result was an impactful animated video that was easy and enjoyable to watch, but still engaging enough to land all the key benefits that WEX offer.
It’s now used as a marketing hook to help generate leads at the top of the funnel; working to attract and create interest. It’s also a key piece of content to help sales teams tell WEX’s story in a more articulate way; fueling email marketing and CRM activity. For example, replacing lengthy content, or slides in a slide deck.
It’s also established a new design style that can be reused for future videos. Replicating the design style helps to build brand recognition, while also keeping costs down with less time needed at the conception stage. The result - a win-win for everyone.